How to do Competitor research in the right way
Do you plan to write about a topic that people search for? are you sure your point of view is different, unique? can you offer a new added value to the topic? is your timing right? these are the major questions before you start writing and it doesn’t matter whether it’s a blog or a product landing page. There are many ways how to find out. Keyword research is an inevitable part of it. We talk about how to do keyword research in the 5th chapter.
It’s always a good idea to see which keywords your competitors are ranking for. Semrush can help here with their domain analytics organic research and page rank positions for competitors. Below is a screenshot of how organic research and positions for domains look on semrush:.
Knowing how to do keyword research is important, but not the only step in the search marketing process. Wordstream offers plenty of tools to help you optimize your online marketing campaigns, including: the adwords performance grader – a fast, free, and easy way to audit your adwords account. Find out how your adwords campaigns stack up against competitors, and get actionable tips for improvement.
When you’re doing seo right, you’re drawing traffic into your site like a magnet. Using snippets and short descriptions of what users can expect when they click your link, you can get more people excited about your content. In just 160 characters, you have to win those clicks with a little bit of content engaging to users. It takes a lot of research but with so few sites taking advantage of this tool, you can get a lead on your competitors this way.
Have a sneak look on the top organic keywords of your competitors
Keywords affect your google rankings, and that is where you should go to find the keywords best suited for you and your content. Use long-tail keywords instead of head keywords that will have a lot of competition. Also, look at top competitors for your keywords to decide whether or not those keywords will work for you.
Semrush describes itself as an all-in-one marketing toolkit , and that’s precisely what it is. The primary benefit of this tool, though, is its ability to help you with researching your competitors. A few clicks can show you which organic keywords your competitors are using and ranking for, as well as reveal keywords that might have been overlooked by your competition.
How to Collect top organic keywords of a specific landing page
Google adwords is now known as google ads, and it’s google’s advertising service. Your website can appear on the top of search results pages (serps) by paying for one or several specific keywords. It is known as paid search. This means that your site will appear above the organic searches as a search ad. Google lets users know it’s an ad by adding a small green label that reads “ad. ” however, if you are not paying attention, you might mistake it for an organic result. Besides google, bing also has its own advertising platform called the bing network.
